As much as we don’t like to admit it – we all want to look good in the gym. Yes, we go there to work out and get fit, and it’s probably not the best place for us try and look our best. But while we’re bright red and dripping with sweat, we may as well make sure out outfits are on fleek, right?
The perfect outfit can make you feel invincible. Research surrounding the concept of ‘enclothed cognition’ proposes that what you wear can actually provoke mental changes that positively affect your activity. So dressing like you totally kick ass could, in fact, help you fly through for next boot camp class!
Aside from helping you win your psychological battle with the gym, your gym apparel can also enhance your performance physically. Using the newest technical fabrics and features designed to maximise levels of comfort and effort, wearing the right sportswear at the gym can literally improve your performance levels.
Here are a few brands that are round at the moment that are bringing the best in both the looks and the technical departments of sportswear…
This is a brand for serious athletes. This Canadian showcases inspirational action-and-lifestyle, including triathlete Brianna Blanchard and professional ballerina Kaori Nakamura. But, even if your exercise routine consists of a weekly LBT class, you’ll find plenty of fresh, performance-oriented styles that work for you. The collections are divided into activity-specific designs: run/fitness, yoga, dance/lifestyle, golf/tennis, and urban commute – so there is literally something for everyone. www.mpgsport.com
The ultimate purveyors of a casual, cool style, Boy London was born on the King’s Road in 1977 and have well and truly stood the test of time. Do you like to head from the gym, straight to the pub? Well with Boy London eclectic mix of cropped sweatshirts and tailored joggers, you can! While their collections aren’t necessarily made for performance, you can be sure you’ll be turning heads while you work out. www.boy-london.com
Rapha is a cycling and lifestyle brand focused on road bicycle racing, clothing and cycling accessories. Founded in London in 2004, it has quickly established itself as a cult sportswear brand and one of the most stylish cycling manufacturers in the world. www.rapha.cc
Criminal Damage effortlessly offer a collection sportswear that will make you glow at the gym. Featuring intricate prints and quality detailing, these guys can be your new go-to label for ridiculously cool and current streetwear that will be the envy of everyone working out close to you. As with Boy London, while they don’t offer much in the way of performance, they more than makeup for it in style and fit. www.criminaldamage.co.uk
Brits haven effortless way with cool-girl style, and this brand is no exception. Pushing the boundaries of fitness fashion since 1998, sweaty betty combine innovative designs and pretty patterns with the latest fabric technology. Flattering and feminine looks cover basically every sport, from yoga and running, to the specialised kit for activities like triathlons and skiing. www.sweatybetty.com